Search Engine Optimzation (SEO)
Good quality search engine optimization should begin with detailed keyword research in order to establish a list of target keywords with high traffic volumes. This is often overlooked, but is vital for effective search engine optimization. When considering which keywords to choose in your search engine optimization campaign, several criteria need to be used. Not only do you need to find keywords with good traffic and hence a good return on your investment, but those keywords need to be achievable within a reasonable time frame.
By analysing the sites that currently rank at the top for your chosen keywords, we can provide an accurate time line for achieving top rankings for the particular keyword or phrase. Initial search engine optimization analysis is a very important component of effective seach engine optimisation strategy, and should not be overlooked or ignored.
Once we have a list of achievable, targeted keywords, and have applied them to relevant pages of your website, we need to turn our attention to the task on "Off-page" search engine optimization. This is the process of building links that point to your site from other highly regarded sites. Google relies on the principle that if a site that it regards highly is linking to you then it will begin to regard your site highly too. Get enough "Authority" sites linking to you and soon Google will push you up the rankings onto the front page.
Areas of "On-Page" Search engine Optimization that can affect your rankings include;
- Page Title
- Meta Description Tag
- Meta Keyword Tag
- Image Names
- Image Alt Text
- Page Heading H1 tags
- Page Heading H2 tags
- Page Headings H3 tags
- Page Headings H4 tags
- Page Headings H5 tags
- Page Headings H6 tags
- Internal Link Text
- Keyword Density
- On Page Link Volume
- Page Load Speed