Search Engine Optimization (SEO)
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Description
Search engine optimization (SEO) is a set of processes aimed at improving the number and quality of visitors to a web site from organic search engine listings. SEO is a subset of Search Engine Marketing (SEM). SEO strategies increase both the number and quality of visitors. A quality visitor is one who takes the conversion action intended by the web site operator, such as making a purchase or requesting further information. Search engine optimization is sometimes offered as a stand-alone service, or as a part of a larger marketing effort, and can often be very effective when incorporated into the initial development and design of a site. As more web site owners become familiar with the benefits of SEO, the demand for SEO services as part of web site design has increased. Industry commentators have suggested that SEO will eventually become an integral part of mainstream web site development.
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Search Engine Optimization (SEO)