We offer data collection services to market research domain. Data collection is the very first step towards a successful survey. Well equipped with sophisticated technology and experienced professionals we provide services that include:
- Personal Interviews :
Face to face interviews are the best way to know the first hand reaction to the questions in the survey. Our team of experts is well versed with the procedure and very tactfully handles the task as sensitive as this.
- Telephonic Interviews :
With telephone as a communication medium becoming more popular and personal with passing second, we totally believe in making the most of this opportunity. Providing support on the telephone, calling up the respondents and knowing their responses- all this is done by our executives in the telecom department with professional expertise and tactful approach.
- Depth Interviews :
Few research subjects require exhaustive information from respondents for an in-dept study and analysis. In such cases we host in-depth one-on-one interviews. Our team makes it sure that the respondents are totally at ease, the questions are clearly and objectively framed, and that the responses are recorded without any bias. Our processed help us gain maximum inputs for the best results.
- Group Discussions :
To know the general mood of the target audience, to gauge their pulse, and to explore discrepancies in their behavior pattern (if any), we conduct Group Discussions. This process helps us know consumer behavior and their expectations.
- CLTS (Central Location Tests) :
These are the tests that are held at a centrally located place. The respondents are provided computer systems to fill survey forms and a team is present to assist them to do the same. This ensures fair and complete process of data collection.
- CATI/CAWI/CAPI (Computer Aided Interviews) :
These are Web based surveys where a link is given to the respondents and they can fill up the forms simply by visiting that link. The respondents are invited at a centrally located place where we provide them with computer system and given them assistance in filling up survey forms. The procedure helps us in collecting the data quickly and is convenient for the respondents, which in turn, ensures fair response to the questionnaires.
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